Testimonials of exhibitors and visitors to Agroprodmash 2024
Anatoly Mozhaev, Head of Sales, TUREX (Ural Federal District)
“The whole of Russia comes to this exhibition, people from all regions. It is regional managers who are here at our stand. They are from Krasnodar Krai, Nizhny Novgorod, Uzbekistan, Chelyabinsk and Novosibirsk. We have a broad coverage. It is this exhibition that makes such a large-scale coverage of our audience. We are a Russian manufacturer. Until recently there were not many of us. After the recent events, of course, some foreign manufacturers left Russia altogether. It has opened great opportunities for us.”
Vladimir Platonov, President at the Moscow Chamber of Commerce and Industry
“Any exhibition is not just about showing achievements. It is an opportunity for businesses to meet, network and find the best of everything. It is constant active work.
We summarise the results of professional competitions at such exhibitions. That is why professionals gather here. They get a proper assessment from the Moscow Chamber of Commerce and Industry.
The exhibition is a platform not only for entrepreneurs, but also for the authorities. The task of the authorities is to create conditions for development. The state creates conditions for the products presented at the exhibition to appear on the market.”
Darya Zorina, Lead Specialist at the Export Support Centre of Krasnodar Krai
“It is really a key exhibition for us. It is highly demanded and annually requested by enterprises. We hold a competitive selection of enterprises, choose the best ones and exhibit them. I can say that the exhibition is highly effective. Enterprises regularly return home with contracts, including export contracts. Our goal is to develop export activities. These are mainly CIS countries, of course, which find it easier to buy our equipment and to visit the exhibition in general. I can say unequivocally that the feedback from the enterprises is very positive.
For those who are participating in the exhibition for the first time, it is a perfect trial run, so to speak, in order to exhibit with their own individual stand in the future. For those who participate in the format of a group stand, it facilitates their certain organisational and financial costs. Therefore, it is also very favourable for them.”
Yulia Akhmadeeva, Specialist at the Export Project Department of the Export Development Centre of the Nizhny Novgorod Region
“Why is visibility so important? Because a buyer immediately, seeing the equipment in operation on the stand, can imagine this equipment on their own premises. How it will fit in, how it will look, and how attractive it will be in general.
When taking part in the exhibition, our exhibitors are not only present at their own stand, but also visit the stands of other exhibitors. They test the ground, monitor prices, and see what is on offer in the market to understand their competitiveness.”
Guzel Valiulina, Specialist at the Export Support Centre of the Saratov Region
“The important thing is that we help our small and medium-sized businesses to export. And this kind of exhibition is very important for the region to find new business partners. The exhibition is very large-scale and global. Since the Saratov region is an agricultural region, and we fit in well with this exhibition, as there are different buyers with different areas of expertise.”
Fedor Bykov, Director General, BEES
“If we talk about packaging equipment of our own production, which we are now exhibiting with the support of the Tula Export Support Centre, Agroprodmash has more clients and more exhibitors than even special packaging exhibitions. If we talk in general about the equipment for meat processing, which we are exhibiting at another stand, there is no show even close to Agroprodmash. Everyone goes to Agroprodmash. Even those who do not need to buy equipment now. They go to Agroprodmash because it is an opportunity to show their equipment and the capabilities of their company. And for visitors, it is an opportunity to meet former classmates and former colleagues. Fortunately, we have a very small market and everyone knows everyone second hand. The exhibition is an opportunity for people to cross paths to discuss some business issues, and just to socialise.
This is a key exhibition where a huge number of deals are made. They are either concluded at Agroprodmash or they start at Agroprodmash. And in some cases, they continue at Agroprodmash. The lion's share of deals that our companies conclude, they are in one way or another connected with Agroprodmash. If we compare it to other exhibitions, the number of visitors, the number of real buyers at Agroprodmash is greater, due to the fact that there is not only meat processing, but also other areas. In multiples.”
Pavel Osinin, Director General, Zelaieta Rus
“Seeing only equipment that is not in operation is not interesting enough, you have to tell more. That is why we do a masterclass. We bake our products, show our best sides and our equipment. The difference is enormous between just handing out some information on paper or trying to explain it in a dialogue. Because the audience asks questions as the line is working, as some tests are being carried out. We also answer them immediately. Sometimes there are questions such as ‘we don't believe you, but let's change the weight, show us, prove it’. We do it in front of them. When people see that we, say, in a semi-prepared mode, change something for their specific tricky task, and it works, it has a double effect. People say, yes, super, we are sure now.”
Tatiana Sekan, Sales Manager, IndustrialPrimeGroup
“We have been actively participating in Agroprodmash for several years. This year was no exception. For us, Agroprodmash is primarily interesting for finding new customers and expanding our customer base. Every year we try to bring here equipment for more detailed showcase for our potential buyers, so that they see everything in real time, see samples, test, and get acquainted with technical characteristics.
Since product safety and quality are very relevant topics lately, we see a great interest, high attendance at our stand, as manufacturers of industries are interested in the quality of their products. Therefore, compared to last year, we see an increase in visitors, which makes us very happy. Thanks to Agroprodmash, we are determined to significantly expand our customer base. We were glad to meet companies at the exhibition with whom we already cooperate, with whom we got acquainted in previous years. Of course, we have already established relationships with new companies that are also interested in cooperation with us. The Russian market remains very relevant for us.”
Maria Kuvaldina, Sales and Development Manager, Kreol
“This is a very cool event to attract new clients, to show what kind of business we are in. Last year's exhibition brought us new clients and new partners, which is why we decided to take part again. We also presented our products and our capabilities more widely. It was also very useful for the customers.
Personal acquaintance at an exhibition brings greater results than advertising, contextual advertising or phone calls. You can tell more in two minutes of face-to-face communication than in a dozen emails. Plus, now we brought samples of our products to this exhibition. We can immediately show the clients what we offer them. And they can look at it straight away.”
Ilya Malafeev, Head at Kriofrost Academy
“We have been in partnership with Agroprodmash since 2014. Everything is very simple here. It is one of the best exhibition venues in the country for our profile. It is the place where our partners, clients, people with whom we have been working for many years and new acquaintances that allow us to develop our business gather every year.
Our approach to the design concept of our stand is that it should be more hardware, so that you can see our level of performance, see how we approach the quality of assembly and production. It is always easier to discuss when there is a live example in front of our eyes. The exhibition is the place where we present ourselves in all our glory. It is the image of our Group. There is simply no right to slip up. That is why, of course, the work is organised well in advance, many months before the event. There is just a generation of collective ideas, a generation of what would be great to show this year.”
Tatiana Starovoyt, Director General, Moguntia-Interrus
“The exhibition brings us great pleasure and satisfaction. First of all, it is a meeting with our friends, our colleagues, our partners, an opportunity to present new products, an opportunity to share developments, an opportunity to hear the problems and challenges of our customers. And, of course, to identify all the trends in the development of the industry as a whole.
We will definitely share our success and achievements at the next Agroprodmash. We will always participate in Agroprodmash, because the development of the industry itself is important for us. It is important for us to understand who is represented, what is presented, what new directions are presented, and therefore, regardless of what alternative venues the exhibition will be located at, we will always participate in it.”
Nikolay Vasilyev, Deputy Commercial Director, TDNT Engineering
“We consider this exhibition to be very productive in the dairy industry, because here we meet our customers and partners. They actively visit the exhibition and see great value in it.
All dairy farmers in Russia come here, as there are not many exhibitions on this subject. This exhibition is, in my opinion, one of the key ones. That is, our current customers come here, and also plants that are planning their upgrade in the future come here, because they see that here you can always find a worthy partner to design your plant for the future. So the people who come to our stand, they are 100 per cent of our target audience – both our current customers and new customers. We are happy that the exhibition attracts exactly the right people, the industry players, that we need.”
You can find all video testimonials from the Agroprodmash exhibitors and visitors on our Rutube or YouTube pages.
